Action plan

3.6 Audience Development
Action Targets and Timescales Key Partner(s) Activities Status Flag
3.6B Support and promote externally-organised events that help raise awareness of National Landscape objectives
Monthly updates for each year
Annually
2 View
3.6C Develop an outreach project (particularly working in neighbouring urban areas) to encourage new audiences that traditionally do not know about or visit the National Landscape to engage with the Bowland landscape through events and activities
Review pilot 'Bowland Outreach' Project
2014
Funding secured for continuation of 'Bowland Outreach' Project, if agreed
2015
4 Ongoing View
3.6D Promote (and support where funding permits) public transport links, particularly with neighbouring urban areas, such as. Lancaster, Morecambe, Blackpool, Fleetwood and the East Lancashire towns
Maintain public transport information in National Landscape publicity
Annually
4 Ongoing View
3.6E Support the development of arts and culture based projects and events, using local artists and craftspeople wherever possible, to raise awareness and promote understanding of the Bowland landscape
Support 5 arts and culture based projects
2019
6 Ongoing View
3.6F Maintain and update information on 'open farms', particularly those providing educational access through Environmental Stewardship Schemes
Review and update at least once per year
Annually
Review Farm Visit Transport Fund
2014
5 Ongoing View
3.6G Develop education resources and activities for teachers and lecturers at all levels (primary, secondary and tertiary)
Review existing resources and produce at least one new resource per year to meet identified demand
Annually
Support at least one educational visit per year
Annually
3 Ongoing View
4.1 Delivery of the AONB Management Plan
Action Targets and Timescales Key Partner(s) Activities Status Flag
4.1A Regularly review the governance structure, membership and support for the National Landscape Partnership; to be as effective, accountable, and inclusive and balanced as possible
National Landscape Partnership governance structure and membership reviewed and updated
Biennially from 2014
0 Ongoing View
4.1B Develop an induction pack for new members of the National Landscape Joint Advisory Committee
Induction pack developed
2014
1 Completed View
4.1C Appoint 'National Landscape Champions' from the JAC membership to represent the Partnership on each of the National Landscape Management Plan outcomes
Proposal considered by JAC
2014
'National Landscape Champions' appointed from JAC membership
2014
0 View
4.1D Communicate regularly with county and district council committees and members to ensure all are well-informed and supportive of National Landscape Partnership objectives
Hold at least 2 JAC meetings
Annually
Hold at least 4 Partnership Funders Group meetings per year
Annually
Hold at least one meeting per year with local authority partner lead officer and member
Annually
2 Ongoing View
4.1E Review and maintain the National Landscape Unit Business Plan, involving team members and National Landscape partners
Complete National Landscape Unit Business Plan review
Annually
0 Ongoing View
4.1F Continue to offer the National Landscape Unit office as a work-base and meeting space for National Landscape partners and community groups
Maintain National Landscape Office in the area
Annually
Carry out annual review of accommodation costs within context of overall National Landscape budget
Annually
0 Ongoing View
4.1G Review and update the National Landscape Unit Environmental Policy to maximise the sustainability of National Landscape management and operations
Review Environmental Policy
Biennially
Maintain information on National Landscape Unit's environmental performance (e.g. carbon footprint)
Annually
Maintain Green Accreditation for National Landscape office where resources allow
Biennially
0 Ongoing View
4.2 Funding
Action Targets and Timescales Key Partner(s) Activities Status Flag
4.2A Implement recommendations of the National Landscape Fundraising Strategy (2013) to manage Partnership budgets effectively and help attract external funding from a range of sources into the future
Implement strategy recommendations
2019
2 Ongoing View
4.2B Develop contingency plans with host authority, Lancashire County Council for continued reductions in National Landscape Partnership funding
Complete contingency planning and present to National Landscape JAC
2014
0 View
4.2C Consider charging developers for pre-application advice (as many LPAs do) for larger, more significant development proposals
Investigate other National Landscape and LPA charging policies
2014
If appropriate, present proposal for charging policy to JAC for decision
2014
1 Revise View
4.2D Engage with Local Enterprise Partnerships and RDPE/LEADER Local Action Groups (LAGs), aiming to secure government and EU funding and to help ensure integrated rural development project delivery within the National Landscape
Engage as key partner in the development of LAGs and Local Development Strategies for RDPE/LEADER affecting the National Landscape
2014
Nominate representation from within the National Landscape on LAGs
2015
1 View
4.2E Continue to work closely with Champion Bowland to encourage donations/visitor-giving initiatives and applications to the funds managed by the charitable company
Engage in Champion Bowland review of company funds management (e.g. Farm Visit Transport, Small Projects and Sustainable Development Funds)
2014
Engage in development of visitor-giving schemes
2014
4 Ongoing View
4.3 Monitoring and Evaluation
Action Targets and Timescales Key Partner(s) Activities Status Flag
4.3A Produce a 'State of the National Landscape' report to monitor overall condition of the National Landscape landscape and its communities, providing an evidence base for future project and programme development and funding bids
Complete scoping work on development of report
2014
If agreed:
2015, 2017 2019
Commission report
1 Completed View
4.3B Develop the on-line 'Interactive Management Plan' (which enables partners and working groups to report on progress of individual projects and actions) to produce useful and user-friendly monitoring reports for the National Landscape Unit and partner organisations
Complete updated version of on-line 'Interactive Management Plan'
2015
1 Completed View
4.3C Work with partners to ensure they use Biodiversity Action Reporting System 2 (BARS2) to report back to Natural England and Defra on BD2020 delivery within the National Landscape
Provide reporting to BARS2 at least twice per year
Annually
2 Completed View
4.3D Work with partners to ensure they use UKGAP monitoring to report back on delivery of geodiversity actions within the National Landscape
Provide reporting to UKGAP annually
Annually
0 View
4.3E Regularly review reporting systems (e.g. e-bulletin, JAC reports, local authority reports, Defra monitoring) for the National Landscape Unit and Partnership to minimise repetitious reporting, wherever possible
Review of Unit and Partnership reporting systems at least once per year
Annually
0 View
4.3F Carry out regular National Landscape visitor surveys and tourism business monitoring to maintain an overall picture of the tourism sector within the National Landscape
Carry out visitor survey
Biennially
Tourism business monitoring
Annually
1 View
4.4 Partnership Communication
Action Targets and Timescales Key Partner(s) Activities Status Flag
4.4A Review, update and implement National Landscape Communication Strategy
Complete strategy review
2015
2 View
4.4B Develop and implement a co-ordinated approach to public relations, as part of refreshed National Landscape Communication Strategy
Produce at least 10 National Landscape press releases per year
Annually
Produce and disseminate National Landscape e-bulletins and tourism business bulletins at least 3 times per year.
Annually
4 Ongoing View
4.4C Develop a National Landscape Partnership Advocacy Plan, particularly focusing on improving and widening communications with National Landscape funding partners
Develop advocacy plan
2015
0 View
4.4D Produce a clear and concise National Landscape Annual Report
Publish Annual Report
Annually
5 Ongoing View
4.4E Collaborate and share 'best practice' with other National Landscapes and National Parks, through the NANational Landscape, Northern National Landscapes Group and established networks such as EUROPARC
National Landscape represented at NANational Landscape Annual Conference and AGM, wherever possible.
Annually
Attend various seminars and meeting, as appropriate
Annually
Investigate opportunities for collaborative projects and shared services with neighbouring Protected Landscape
2014
2 Ongoing View
4.4F Organise a biennial National Landscape conference for partners to celebrate successes and help plan for the future
Hold biennial National Landscape Conference
2015 onwards
0 View

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