Welcome to Yorkshire

Actions

2.4 Sustainable Tourism
Action Targets and Timescales Partners
2.4A Develop resources and a series of training sessions to enable businesses to develop bespoke visitor experiences from their door e.g. rainy day guides, car free itineraries, access opportunities
Support 40 businesses through workshops and one-to-one sessions
2019
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2.4D Continue to encourage local retailers, pubs and restaurants to source, stock and utilise and promote local produce
Recruit and support 15 new BEx members from food-related businesses
2017
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2.4E Encourage and support local authorities to develop and promote 'Top 10' National Landscape visitor experiences which are accessible from gateway towns and cities
'National Landscape Top 10' promoted by at least 2 local authorities
2017
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2.4F Identify and promote opportunities based on seasonal activities to help encourage year-round (or 'off-peak') tourism - e.g. seasonal routes/trails, seasonal produce, bird-watching, fishing, geo-tourism and dark skies)
Workshop held to highlight the opportunities for year-round tourism.
2016
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2.4G Continue to support the development of business clusters in the provision and marketing of 'tourism packages' e.g. Bowland wildlife website and Gisburn Forest Bike trails
Develop 2 business cluster projects
2019
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2.4I Support opportunities to develop and promote 'Gisburn Forest and Stocks' as a destination for cycling, walking and riding
New branding and visitor information rolled out for Gisburn Forest and Stocks
2014 onwards
Investigate potential to divert bus route to link with Gisburn Forest Hub
2014
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2.4J Investigate the role of mobile technologies to provide an enhanced visitor experience, recognising the limitations of the telecommunications network in the National Landscape
Produce a mobile-friendly version of the National Landscape website
2015
Develop at least 3 mobile apps for walking, cycling and local produce/crafts
2019
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2.2 Local Economy and Rural Services
Action Targets and Timescales Partners
2.2F Develop an effective way of collecting and disseminating tourism related data for the National Landscape
Collate and analyse tourism data annually.
2019
Develop visitor profiles
Disseminate information to partners annually
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3.4 Information and Publicity
Action Targets and Timescales Partners
3.4D Promote the Countryside Code to visitors with clear messages communicated through all National Landscape and partner communications channels
Review and develop content on Countryside Code on National Landscape website, social media, print and on-site interpretation, wherever possible
Annually
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3.5 Branding and Identity
Action Targets and Timescales Partners
3.5E Ensure that National Landscape gateway sites (e.g. country parks, market towns, nature reserves) and tourism businesses open to the public continue to carry National Landscape literature
Review and maintain leaflet distribution service
Annually
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3.5F Develop and maintain relationships with specialist media in promoting the National Landscape as sustainable tourism destination
Update National Landscape green travel guide
Annually
Investigate scope to develop destination guide through 'Our Land', a Protected Landscapes tourism project
2014
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